Ashton-Tate Articles

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Publication	Date	Title
MIS Week	11/07/1984	“Ashton-Tate: Helm Steady”
BusinessWeek	11/26/1984	“A Timely Departure At Ashton Tate?”
Chicago Tribune	12/05/1984	“Turmoil at the top rocks Ashton-Tate’s strategic year”
BusinessWeek	12/17/1984	“A New Chief at Ashton-Tate”
PC Magazine	01/22/1985	“People in the News: Edward Esber”
BusinessWeek	02/10/1986	“The Dark Horse Who Has Ashton-Tate Galloping Again”
Los Angeles Business Journal	05/20/1985	“Ashton-Tate takes higher ground despite escalation….”
Computer Systems News	07/15/1985	“Ashton-Tate Expecting 40% Growth in Fiscal ’85”
USA Today	08/01/1985	“Esber’s Timing Crucial”
Electronics	08/05/1985	“Ashton-Tate Thrives In Sliding Market”
USA Today	09/09/1985	“Ashton-Tate builds framework for renewed growth”
Computer Retail News	11/18/1985	“Ashton-Tate Comes of Age Despite Slump’s Hrudles”
Computer Dealer	03/1/1986	“Ed Esber on the Change at Ashton-Tate”
Personal Computing	08/1/1986	“Ed Esber on Computing in Multi-user Environments”
Computer Dealer	10/1/1986	“Ashton-Tate: All the Right Moves”
Computer Reseller News	11/10/1986	“Top 25 Executives”
Computer Reseller News	01/1/1987	“Ashton-Tate Inc.: Edward M. Esber, Jr.”
BusinessWeek	01/26/1987	“Ashton-Tate: A High Hurdle For A Front-Runner”
BusinessWeek	05/11/1987	“The Free-For-All Has Begun – Software Companies ….”
San Jose Mercury News	05/24/1987	“What’s Next for Ashton-Tate”
InformationWEEK	05/25/1987	“Ashton-Tate Looks to Expand Its Software Presence”
The Executive of Southern California	06/1/1987	“Edward M. Esber: How Ashton-Tate Fights The Software Wars”
PC World	09/1/1987	“Ashton-Tate at the Crossroads”
BusinessWeek	10/23/1987	“The CEO 1000”
Investors Business Daily	11/09/1987	“Confident of Position Amid Industry Transition”
BusinessWeek	01/25/1988	“There’s Safety In Numbers For Ashton-Tate” Editorial Response from Ashton-Tate to Business Week
BusinessWeek	02/08/1988	“It’s Grab Your Partner Time for Software Makers”
BusinessWeek	02/08/1988	“It’s Grab Your Partner Time for Software Makers”
P.C. Letter	02/29/1988	“The Future of Database Management”
Marketing Computers	03/1/1988	“A New Push for dBASE”
Computerworld	03/07/1988	“No more Mister Nice Guy: Esber says gloves off as Ashton-Tate regains fighting trim”
Computer Dealer	04/1/1988	“Ashton-Tate on the Warpath”
BusinessWeek	04/11/1988	“Ashton-Tate’s Investors Are Sleeping Easier”
BusinessWeek	04/15/1988	“Executives to Watch”
Los Angeles Business Journal	05/02/1988	“At No. 3 software producter, 43% profit gain just isn’t good enough”
San Jose Mercury News	06/19/1988	“Ashton-Tate Comes Back”
BusinessWeek	10/21/1988	“The Corporate Elite”
Personal Computing	03/1/1989	“Is Ashton-Tate Born Again?”
BusinessWeek	05/22/1989	“Don’t Bury Software’s Promise in Legal Bog”
BusinessWeek	07/17/1989	dBugs in dBase IV Spread to the Bottom Line”
Los Angeles Times	10/24/1989	“Ashton-Tate Takes It on the Chin but Vows a Comeback”
San Jose Mercury News	11/07/1989	“Can Ashton-Tate Come Back?”
BusinessWeek	11/13/1989	“dBase IV is a Godsend to Competition”
InfoWorld	01/08/1990	“Defending the Dbase Turf”
Wall Street Journal	04/11/1990	“How Ashton-Tate Lost It’s Leadership in PC Software Arena” “Esber Comments on WSJ 04/11/1990 Article”
Wall Street Journal	05/01/1990	“Ashton-Tate’s Esber Resigns Two Top Posts”
USA Today	10/16/1990	“Ashton-Tate program: A return to glory”
	07/07/1991	“The Ashton-Tate Saga”
CBR Online	07/11/1991	“Esber Vindicated: Ashton Agrees To Go To Borland Quietly”
Upside Magazine	03/1/1995	“The Unkindest Cut” “Esber’s Letter to the Editor and what they printed”
PC Week	03/01/1999	“Spencer’s Fifteen Memorable Moments”
Computer History Museum	11/19/2004	“Computer History Museum: Ed Esber Oral History”